HONG KONG and SAO PAULO, June 2, 2014 —Catalyst Lifestyle Limited, the leading innovator of world-class protection products for consumer electronics, has named Mobimax, a leading distributor of mobile accessories with offices in São Paulo, Miami and Boca Raton, as its distributor for Latin America. With its ability to combine best-in-class performance with stylish appearance and the best value, Catalyst is uniquely positioned to make its new portfolio of high performance everyday waterproof cases and sleeves available to a global customer base with the help of its regional distributors.
“As part of our strategy to go global, we have worked hard to find the best distributor in every country where our products are available and Mobimax meets all of our criteria,” said June Lai, CEO of Catalyst. “Our goals are mutually aligned with Mobimax to deliver the best and most innovative products to our customers.”
The new line of Catalyst® cases are designed to address the need for high-performance, everyday protection as smartphones and tablets become increasingly slim and made with delicate materials such as glass and aluminum. Catalyst’s all-weather case fully protects your device from snow, sand, mud, rain, messy kids or anything else you can throw at it, enabling customers to go anywhere and do more with their devices. The Catalyst® case is slim, stylish and fully functional, and offers the most performance at the best value, making it the only case you’ll ever need.
“This is a key product line for our portfolio. We were looking for the opportunity to insert a waterproof case and a rugged case to our current line. With Catalyst we have fulfilled both needs,” said Mario Okuno, Founder and Managing Director of Mobimax. “We see this as a great product to offer our customers given the prevalent tropical weather and the popularity of water sports, fitness and adventure activities in our region.”
Today, the portfolio of 19 new products for everyday use, including the Catalyst® case is available in more than 70 countries. Currently available for iPhone 4/4s and 5/5s, the Catalyst® case will soon be available for a wider range of smartphones.
Catalyst is also introducing a new line of Catalyst Waterproof Sleeves. Cushioned with high grade EVA foam, these slim and versatile bags incorporate welded waterproof construction and a double lock watertight closure to protect tablets, laptops, readers or documents.
Additional products include Catalyst’s selection of accessories that increase the number of ways to use your device. The Catalyst Belt Clip, Catalyst Bike Mount and Catalyst Pro Adapter make it easy to mount and secure your phone virtually anywhere. The Catalyst Audio Adapter allows you to use any headphones and the Catalyst Floating Lanyard keeps your Catalyst® case and phone safe on the water’s surface. More soon-to-be-released accessories will further enable their owners to take their technology beyond their usual limits as they go further, deeper and higher in life. Catalyst products can be found in Apple resellers, consumer electronics and outdoor stores in Central & South America, Caribbean and Mexico.
For more information on Mobimax, please visit www.mobimax.com.br.
See video of the Catalyst® case in action at www.catalystlifestyle.com/videos.
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ABOUT CATALYST LIFESTYLE LTD.
Catalyst is a lifestyle accessories brand founded by adventure enthusiasts to create innovative products that inspire people to go outside, experience adventure and connect with nature. As avid climbers, surfers and snowboarders, their mission is to encourage people to explore, enjoy the outdoors, connect with others in our global community, and from a design perspective to create products that are fun, pure and functional. Catalyst is committed to creating iconic products that enable its customers to stay connected, no matter what the environment.
Mobimax is an international company that is a distributor and a global brand since 2001. Mobimax offers mobile solutions and accessories to retail, automotive and corporate customers with a focus on accessories designed to enhance user experiences with the iPod, iPad, iPhone and other smartphones. Mobimax offers integrated solutions including hands-free kits for the automotive industry, mounts and chargers for handsets.
Mobimax is also an authorized distributor of third-party products to Apple for an extensive line of accessories including brands such as Adopted, Apogee, Beats, Belkin, Catalyst, Caterpillar, Côte & Ciel, GoPro, iHome, Jaybird, Lunatik, Michael Kors, Mobee, Parrot, Seiko, Tech21, Twelve South, X-Doria, Yurbuds and ZeroChroma. Mobimax sells products to Apple, Apple resellers, major consumer electronics stores, department stores, and duty-free stores throughout Latin America.
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