CATALYST AND GRIFFIN ANNOUNCE PARTNERSHIP & INTRODUCE THE SURVIVOR + CATALYST WATERPROOF CASE FOR IPHONE 5 AT CES 2013
Preview Survivor + Catalyst Waterproof Case at the Griffin Technology Booth No.5212 in LVCC, North Hall
Las Vegas, Nevada - January 6, 2013 – Catalyst Lifestyle Limited and Griffin Technology Inc., today announced a new partnership to develop, manufacture and distribute the Survivor + Catalyst Waterproof Case for iPhone 5. The Survivor + Catalyst partnership brings together Catalyst Lifestyle’s innovative design and development team in consumer lifestyle accessories with Griffin’s unsurpassed 20 years of experience as one of the most established companies in the iOS accessory space to bring the world’s best waterproof cases and related accessories to the market, that are superior in design, quality, functionality, and usability.
The Survivor + Catalyst Waterproof Case for iPhone 5 is best in class within the waterproof protective case market and will be available online on the Catalyst website at www.catalystlifestyle.com and made widely available to a broad audience of customers through Griffin’s extensive global distribution network late January 2013.
“We’re thrilled to formally announce our partnership with Griffin and launch the Survivor + Catalyst Waterproof case at CES 2013," said June Lai, CEO of Catalyst Lifestyle Ltd. Catalyst has come a long way since the launch of the EscapeCapsule™ waterproof case on Kickstarter to a core group of design and tech enthusiasts who want to be able go anywhere with their essential gear. As a young startup, our partnership with Griffin creates a stronger team with combined resources and expertise in the waterproof protective case market, and together we have designed, developed and manufactured one of the most technical waterproof products available today.”
“Griffin’s Survivor line has earned a reputation as the go-to brand in the protective case market,” said Mark Rowan, President of Griffin Technology. “Partnering with Catalyst to introduce the Survivor + Catalyst Waterproof Case further enhances our efforts to provide superior device protection, equipping users for anything life throws at them."
Designed and built for freedom in and around water, the Survivor + Catalyst Waterproof Case has been designed to go wherever and whenever adventure calls. The case is waterproof to 3 meters (9.8 ft) deep and drop proof to 2m (6.6 ft.), while at the same time providing full access to all of the iPhone's features to take photos and videos, make phone calls, send messages, listen to music and even quickly plug in your Lightning connector to recharge your iPhone. The crystal clear housing that was a signature feature from Catalyst’s first case, the EscapeCapsule™, allows you to showcase your iPhone as well as allowing you to visually inspect the o-ring seals for reliable waterproof protection. Now you can stay connected and capture moments of a lifetime with the Survivor + Catalyst Waterproof Case.
This new product is the culmination of everything that Catalyst is. We are committed to creating iconic products that enable you to stay connected no matter what your environment.
The Survivor + Catalyst Waterproof Case for iPhone 5 will be on display at the Griffin Technology booth at No. 5212 in the North Hall LVCC.
Product Availability: late January 2013
The Catalyst EscapeCapsule™ for iPhone 4 & 4S will be on display at the OnandOff Booth No. 6632 in the North Hall LVCC.
For media enquiries & interviews during CES 2013 with June Lai, CEO of Catalyst Lifestyle Ltd, please contact:-
Audrey Anne Felix: Audrey@Catalystlifestyle.com
Tel: +852 97389100 (GMT+8)
For distribution & other enquiries, please contact:-
About Catalyst Lifestyle Ltd.
Catalyst is a lifestyle accessories brand founded by adventure enthusiasts Josh Wright & June Lai to create innovative products that inspire people to go outside, experience adventure and connect with nature. As avid climbers, surfers and snowboarders, Catalyst values are to stay true to its roots, encourage people to explore, have fun outside, connect with others in our global community, and from a design perspective, to create products that are fun, pure and functional.
To find out more about Catalyst Lifestyle, visit www.catalystlifestyle.com, www.facebook.com/Catalyst.Lifestyle or on Twitter @Cataly_st.
About Griffin Technology Inc.
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.